One of the most important trends online not only for content creators but anyone who is competing for the attention of consumers is the rise in multitasking.

At SmithGeiger, we’ve done extensive research on how people are increasingly using computers and the television at the same time.

A lot of attention right now is given to the technical tasks associated with structuring and presenting content in a way that allows the search engines to index your content effectively.  This sort of activity involves tasks commonly associated with Search Engine Optimization.  Activities like content silo’ing, meta-tagging, keyword placement, XML site map submitting, cross linking, A/B and multivariate testing, etc, are some of the tactics involved in a broader strategy for ensuring your content is optimized for search engine indexing.  If your content is well indexed by the search engines, then the people out there searching for something related to your content will hopefully find you before they find someone else.  The irony obviously, is that in this stage you have to appease the bot to get to the humans.  You need to know how the bot “thinks” as much if not more than how your audience thinks.